To help modernize the LU brand, we developed a range of characters and different pieces of storytelling (film, shortmovie, comic book, website platform, gaming..) Big success and enthusiasm, from the consumer to the client!
Agency : Ogilvy/paris
Client : Prince de LU
Executive Creative director : Chris Garbutt
Art Direction supervisor : Eve Roussou
Copywriter : Antoine Gauquelin / Julien Conter
production company : CUBE