K2r is France’s top-selling laundry remover.
This campaign used existing oil spots and stains throughout the city to create guerilla ads
January 2004 – France
Agency : TBWAParis
Client : K2r
Account Supervisor : Jean-Baptiste Hespel
Executive Creative director : Erik vervroegen
Copywriter : Chris Garbutt– Matthew Branning
Art Director : Eve Roussou
Photographer : Eve Roussou
