LU : L’Atelier des possibles
Integrated project for Véritable Petit Beurre de LU in collaboration with the famous french designer : Matali Crasset.
The idea : recycle the VPB packaging corrugated paper to create playful cute little objects, by providing a range of easy design patterns for the consumers to follow. Orchestration : a dedicated website + a short movie + 7 millions packaging back + interviews&PR + events (launch + shows).
Each object is associated with a recipe, created by June&Jess.
Agency : Mad&Woman
Client : Véritable Petit Beurre LU
Creative director : Eve Roussou
AD/CR : Eve roussou / Jeremy Fonteneau
PR agency : L’ecurie
Production company : L’ecurie
Director : David Ledoux
CaseStudy : WeAreTed
Cooker : June&Jess